Agreed! I’ve also noted that Ross is not quite as subtle. A shopper must go through a maze of unnecessary, but tempting products in order to check-out. They know that we are adding spur-of-the-moment items as we pass through this mandatory process. We may even realize what is happening…and yet, it is almost impossible to not pick up a bag of chocolate covered mango chips or seasonal a cotton candy!
Agreed! I’ve also noted that Ross is not quite as subtle. A shopper must go through a maze of unnecessary, but tempting products in order to check-out. They know that we are adding spur-of-the-moment items as we pass through this mandatory process. We may even realize what is happening…and yet, it is almost impossible to not pick up a bag of chocolate covered mango chips or seasonal a cotton candy!